I don’t dislike Greenpeace. Nor the homeless guy pitching ‘The Voice” newspaper for $1. I don’t dislike the petition signature gatherers or the social movement concerns, the cross-carrying bible thumper or even the free energy drink giveaway guerilla marketing guys. They are all part of the urban theater we call downtown Denver.
But what I do hate is being harrassed and being followed for five steps as somone yells, “Jeez, don’t you care about the environment?”
Here’s an ingenious tactic that was created by Wieden and Kennedy, a creative agency out of Portland. They too were sick of being ambushed by the good-doer activists in downtown Portland. So they printed simple business cards for pedestrians to hand out to the harrassers that read:
“I know you’re just doing your job, but the methods you’ve been asked to use are manipulative and make me less trustful of friendliness in general and that, not indifferent towards your cause, is why I’m not going to talk to you.” You can read more about their strategy here: http://blog.wk.com/2009/03/i-know-you-are-just-doing-your-job.html
It reminds me of a jazz concert I was performng at one time. It was an intimate jazz club and as most jazz fans know, talking during a jazz concert is frowned upon. As we were performing, sitting in the middle of the club was a particularly boisterous table. They were laughing, talking loudly and carrying on. Everyone in the club was annoyed.
Finally an elegantly-dressed, grey-haired woman who was about 72-years-old stood up and handed them a card and then returned to her seat. The table read the card and IMMEDIATLY became quiet and everyone around them was able to enjoy the rest of the jazz performance.
Afterwards I saw the elegantlydressed woman and told her I saw her from the stage and appreciated her taking a stand to quiet down the loud table.
“What was on that card you handed them?” I asked. “Oh that,” she said with a smile. “Works every time!” She reached into her purse and handed me a card.
This elegantly-dressed, 72-year-old lady had given them a card that read, “I’m trying to enjoy the music. Would you kindly shut the fuck up?”